Hugo is a strategic pragmatist. He believes that while sustainable economic development is complex, developing a strategy for it needn't be.​

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Hugo has spent the last 10 years building the strategy, trust and partnerships that get sustainability initiatives funded, delivered and communicated. During his time in London, Hugo oversaw the evolution and management of SailGP’s Impact League, a pioneering sustainability and impact competition in global sport. He also developed SailGP’s Oceans Strategy, including a ten-project ocean programme with Emirates.

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Before that, Hugo was an early member of the Proxima team, delivering strategic advisory, reporting and training projects for clients across property, finance, tourism, education and logistics. In Portugal, he led sustainability strategy for a major mineral water producer.

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​Earlier, at Manukora, then a start-up honey exporter, Hugo led the sustainability strategy, from B Corp certification to the company’s first investment in natural capital within its supply chain. Early in his career, Hugo worked on sustainability curriculum development at Auckland University of Technology, including reform that made sustainability papers compulsory in the MBA. He holds degrees in law and commerce (economics) from the University of Otago.

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Things you should know about Hugo:
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• Thinks natural capital (healthy biodiversity, and lots of it) is systematically undervalued as a means of economic resilience

• Would rather see a plan delivered well than a strategy developed perfectly

• Convinced that sustainability done strategically pays its way, and happy to say so when it doesn’t

• Big surf guy

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To get in touch, please send Hugo an email.